Established 2024
About Mideeye Enterprises
Your trusted partner for premium infant nutrition in Kenya
Our Story
Mideeye Enterprises Pty Ltd was established in 2024 with a clear mission: to bring world-class infant nutrition to Kenyan families. As the sole authorized agents of ViPlus Dairy Australia in Kenya, we are committed to providing premium quality baby formula that meets the highest international standards.
Based in Nairobi, we understand the unique needs of Kenyan parents and their desire to provide the best nutrition for their children. Our partnership with ViPlus Dairy Australia, one of Australia's leading milk formula manufacturers with over 130 years of heritage, ensures that we deliver only the finest products.
We believe every child deserves access to premium nutrition that supports their healthy growth and development. This belief drives everything we do at Mideeye Enterprises.
Our Mission
To provide Kenyan families with access to premium, scientifically formulated infant nutrition that supports healthy growth and development, while maintaining the highest standards of quality and safety.
Our Vision
To be the most trusted provider of premium infant nutrition in East Africa, recognized for our commitment to quality, integrity, and the wellbeing of children.
Our Core Values
Quality & Safety
We never compromise on quality, ensuring every product meets the highest safety standards.
Customer First
We prioritize the needs of parents and their children in everything we do.
Local Impact
We're committed to making a positive difference in Kenyan communities.
Visit Our Nairobi Office
Our team is always ready to assist you with any questions about ViPlus Dairy Australia products.
Westlands, Nairobi, Kenya
Monday - Friday: 8:00 AM - 5:00 PM